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Why "Tuxedo Park"?

Discussion in 'Early Jeep Restoration and Research' started by jbjeeps, May 3, 2012.

  1. jbjeeps

    jbjeeps Member 2022 Sponsor

    I'm wondering what the marketing types where thinking when they named their new model Tuxedo Park. I'm guessing they wanted to link it to the "blue blood" community of the same name in New York.

    http://en.wikipedia.org/wiki/Tuxedo_Park,_New_York

    Advertising literature from the time would help. I've listed a WTB in the classifieds for literature for the 1963 model year.
     
    jbjeeps, May 3, 2012
    #1
  2. pwrinkle

    pwrinkle Member

    I read an issue of "Town and Country" magazine recently. There was an article in it about the Tuxedo Park in New York. It referenced the jeep. Pretty neat. I will see if I can round it up.
     
    pwrinkle, May 3, 2012
    #2
  3. Boyink

    Boyink Super Moderator Staff Member

    'Cause it sounded good? ;)

    Jeep at the time had a very utilitarian / tractor / implement image. They wanted to communicate that this was also a vehicle you could (ostensibly) dress up and go to town in. I'll admit I never knew about the actual Tuxedo Park location, but just assumed there was such a place somewhere and the name having both the dress up / leisure connotations it made sense with their marketing direction.
     
    Boyink, May 3, 2012
    #3
  4. Vanguard

    Vanguard Take Off! Staff Member

    Jeeves, please bring around the Tuxedo Park. Where did I put those cufflinks......................
     
    Vanguard, May 3, 2012
    #4
  5. pathkiller

    pathkiller Member

    Cuz it's an upscale sounding place. Like the Fifth Avenue. Or the Park Avenue, or New Yorker, or Monte Carlo or Riviera.
     
    pathkiller, May 3, 2012
    #5
  6. joe51

    joe51 Member

    I'm surprised that none of you recognize the name "Tuxedo Park". Tuxedo Park was a very exclusive residential area in NYC and in the 1930 and 40s was the home of the ultra wealthy tycoon, Alfred Lee Loomis. Loomis and others were very concerned about the rise of Nazi German and Loomis funded and set up a very well equipped scientific laboratory in his home in Tuxedo Park where many of the US's best scientists started development of a number of items that would be of critical importance to the US during the upcoming world war. Among his acquaintances was Harvard President, James B Conant, and arguably the best chemist in the US and who later President Roosevelt's scientific advisor and the man that convinced him to support the development of the atomic bomb.

    But I have no idea what this has to do with Jeeps! Maybe the idle rich wanted a fancy vehicle to carry them around their estates but most likely it's just meant to convey a sense of luxury, similar to the name "Park Avenue" to Buick uses on one of their models.
     
    Last edited: May 3, 2012
    joe51, May 3, 2012
    #6
  7. Boyink

    Boyink Super Moderator Staff Member

    You mean the one the original poster linked to? ;)
     
    Boyink, May 3, 2012
    #7
  8. joe51

    joe51 Member

    Yeah, that one. But I thought some of the members here might like to know the historical significance. Or did you even read past the first line? If Jeep just wanted the name of an expensive residence they could have used the name "Palm Springs" or "Hampton" just as easily!
     
    joe51, May 4, 2012
    #8
  9. jbjeeps

    jbjeeps Member 2022 Sponsor

    Your reply makes sense to me, thanks!
     
    jbjeeps, May 4, 2012
    #9
  10. Boyink

    Boyink Super Moderator Staff Member

    Yep - I did. Even skimmed the Wikipedia article he linked to.

    And my reply was in good fun - hence the smiley. Yours, on the other hand...
     
    Boyink, May 4, 2012
    #10
  11. EricM

    EricM Active Member

    EricM, May 4, 2012
    #11
  12. mdmeltdown

    mdmeltdown Member

    I'm guessing the Black Tie edition Wrangler is supposed to be a play on words and package of the original Tuxedo Park?

    [​IMG]
    [​IMG]
     
    mdmeltdown, May 10, 2012
    #12